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About this Book
Ten years ago, geocaching—a global treasure hunt game where players
use Global Positioning System (GPS) units to locate hidden caches—
didn’t even exist. Now it’s the most popular new outdoor activity of the
21st century, played by millions of people in over 100 countries around the world.
The Joy of Geocaching is the first comprehensive guide to this exciting new game, offering plain-English
instructions to help anyone get started with geocaching, exclusive profiles of some of the world’s most
experienced geocachers and secrets of advanced geocaching.
More than just a game, geocaching is a remarkable new social phenomenon that has brought people from many
different backgrounds to a common purpose. The Joy of Geocaching takes the reader deep into the human side
of geocaching, with wonderful stories about how the pursuit of hidden treasure has helped people heal frayed
marriages, establish new friendships and even save lives.
Throughout, the authors emphasize that geocaching is a wholesome outdoor activity that brings family and
friends together. The Joy of Geocaching provides numerous tips on using geocaching to teach children an
appreciation of nature and essential reading, math and technical skills, and how businesses can use geocaching
for promotions and team-building exercises.
About the Authors
Paul Gillin is an award-winning writer and content marketing
consultant specializing in technology and new media and a veteran
technology journalist with more than 23 years of editorial leadership
experience. Gillin has more than 2,000 articles to his name in leading
technology publications, scores of speaking credits and is the author
of two landmark books that defined the new field of social media
marketing: The New Influencers: A Marketer’s Guide to the New
Social Media (Quill Driver Books, 2007) and Secrets of Social Media
Marketing (Quill Driver Books, 2008).
Gillin’s company advises marketers on strategies to optimize
their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes
in social media and the application of personal publishing to brand awareness and business marketing.
Gillin was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge
on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld, the newsweekly for IT
leaders. Paul is also a research fellow at the Society for New Communications Research. His website is
Gillin.com
and he blogs at PaulGillin.com.
Dana Gillin is an experienced editor with a background in technology and business. She has built and
maintains multiple websites, including an online catalog site supporting a custom frames business and four
different blogs. She was previously an editor at TechTarget, where she launched and ran the company’s successful
Expert Answer Center website.
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