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Excerpt
It's been said that the definition of a producer is anyone who knows a
writer. I'll take that a step further: Anyone with a great piece of
material can position himself or herself to become a producer! Just
pitch it!
Understand that pitching is an elusive art, one
that is filled with contradictions. Your potential buyer should find
you passionate and wildly enthusiastic about the project, yet credible,
well-grounded, and realistic. Pitches must be short, but not so short
as to leave the scene unset. They must contain all of the pertinent
details--but not so many as to lose a buyer's attention. Wordy Pitches
can be boring and counter-productive. Give the buyer credit. We have
imaginations and can fill in the blanks. Convey the tone and the spirit
of your idea without the words, words, words. But be aware: Leaving
out key info will create confusion, and you will be interrupted with
questions. As a pitcher, you must appear personable and strong, but you
should never initiate deadly, chatty small-talk. The acquiring and
fine-tuning of these precise skills is essential.
Educate yourself. Know what you are up
against. The majority of the producers and execs to whom you'll be
pitching think they are better at recognizing a great idea than you are
and they are certain they know more than you. On top of that, they have
short attention spans and limited time. Study the art of the pitch,
practice it, and learn it. Your odds for success in this business (and
any other) will go up considerably.
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